Watauga Valley Art League to host art workshop by Wendy Outland

10:29 am | October 15, 2012

The Watauga Valley Art League will host a special workshop addressing basic business topics for artists Saturday, Oct. 20, at the Johnson City Memorial Park Community Center, at the corner of East Main Street and Bert Street, in Johnson City, from 2 p.m. until 4 p.m.

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Wendy Outland will host a special workshop addressing basic business topics for artists Saturday, Oct. 20.


In the event that the Community Center has not opened, the event will be held at the Johnson City Senior Center, 607 E. Myrtle Ave. Outland, a consultant to Visual Artists and Arts Organizations, will discuss basic arts business, sales techniques for artists and consignment issues. She specializes in helping artists, galleries and arts organizations with the business side of art.

An arts administration veteran, Outland has made than 50 presentations to groups and organizations in North Carolina, South Carolina, Georgia, Pennsylvania, Iowa, Louisiana and North Dakota.

The workshop is free to Watauga Valley Art League members and members of the Johnson City Senior Center. Other members of the community are encouraged to attend for a charge of $10 and are asked to preregister and send their money to Sheryl Daniels at 203 Oak Lane, Johnson City, TN 37604, by Wednesday, Oct. 10.

Outland received her BFA from Ringling College of Art and Design and has worked in arts administration since 1981. She has served as curator, juror, panelist, editor, workshop presenter and coordinator for numerous projects and events. Outland was employed by the Florida Department of State for ten years and was in charge of the state’s public art program and director of Capitol Complex Exhibitions which included five venues. After moving to Asheville, N.C., in 1991, she became the first employee of Blue Spiral 1 where she worked for nearly twelve years. Under her management, Blue Spiral 1 grew to become one of the Southeast’s premier fine art and craft galleries.

She has served on the boards of the Asheville Area Arts Council, HandMade in America, and the American Craft Council / Southeast Region. In 2004, Outland founded her own business, WHO KNOWS ART, as an independent art consultant, serving visual artists, arts organizations, galleries and collectors. In 2008-2009, Outland served as faculty member with the Arts Business Institute, a national nonprofit organization that offered conferences throughout the United States.

WHO KNOWS ART services are based on helping artists with career development, as well as assisting galleries and arts organization with programming, project management and internal affairs. An extensive series of workshops is offered for artists, galleries and nonprofits.

Outland will also offer resume critiques from 1:30 to 2 p.m. for $5 each. Visit her website at www.whoknowsart.biz to learn more about her.

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