November 2nd , 2012 9:30 am Leave a comment

Sunday’s STAR to feature coupon insert dedicated to Heroes campaign


Sunday’s edition of the Elizabethton STAR will feature a unique salute to America’s veterans and the Wounded Warriors Project’s Believe in Heroes campaign.

The Nov. 4 issue of the SmartSource coupon insert is dedicated to the Believe in Heroes campaign, which seeks to broaden awareness for the work today’s veterans have done for the United States.

News America Marketing, which distributes the SmartSource Magazine coupon insert, announced that 56 brands have pledged support for this cause and are offering high-value coupons through the special insert, with a total value of more than $50. This Sunday’s package will feature a special Believe in Heroes insert in honor of Veterans Day. Readers will be directed to, where the 56 coupons will be available for printing. The site will also provide the opportunity to donate to Wounded Warrior Project.

Conceived in 2010 by Acosta Sales & Marketing, the Believe in Heroes campaign has grown to bring dozens of major brands and retailers together in support of Wounded Warrior Project and the injured veterans they serve. Last year, the combined efforts of those participating in the Believe in Heroes campaign helped raise more than $3.5 million for the project: this year’s goal is $4 million.

News America Marketing has been a partner of the Believe in Heroes campaign since 2011, and for the past four years, the organization has sponsored an all-expense paid trip to the Super Bowl for two members of the U.S. Marine Corps and their guests, and will do so again for the 2013 game.


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